Written by : Linda Thomas
Posted on: 21 Oct 2022
Tags: Email Marketing, Sales
Fast-Track Your Email List with 6 Sure-fire Strategies That Actually Work
So, you’ve decided to invest in email marketing. After all, you’ve been told it’s going to be your #1 pipeline for sales. You’ve crafted your copy, your templates are super cute and perfectly capture your brand essence, and your CRM is all set up.
And now you’re just waiting for prospects to sign up to your mailing list… but where exactly are your subscribers coming from? If email is a core part of your marketing strategy, you need to be constantly growing your email list. This can be a challenge, but it’s not impossible. You’ll need strategies to help you grow your email list ethically and efficiently.
How big should your email list be?
It all depends on your goals. Your email list should be as big as necessary to reach the number of people you want to contact. Keep in mind that click-through rate averages are typically low (2.3% ish), and then conversion rates once readers hit your landing page are lower again (1.82%). So, think about what your sales targets are and work backwards from there. If you’re a service provider, ideally you want hundreds of subscribers, depending on what your business is. If you’re in ecommerce, you should aim for thousands.
Why you can’t buy email addresses?
Buying email addresses is a huge no-no. Not only does it break the law in many countries, but it also damages your email deliverability rates and harms your brand reputation. Even if you manage to get away with buying email addresses, there is no guarantee that people will open or click on your emails.
So, what should you do? Here are our top five strategies for growing your email list:
1. Use website pop-ups
Website pop-ups are a great way to capture email addresses from website visitors. Offer something valuable in exchange for email addresses, such as a discount code or a free consult.
2. Make use of social media
Leverage the power of social media by using it as a platform for collecting email addresses. Try offering exclusive deals only available to subscribers or host giveaways that require email sign ups. Just make sure you abide by your platform’s competition rules.
3. Utilise email signatures
Take advantage of your email signature by adding an email call-to-action at the end of your emails with a link to sign up to your mailing list. Don’t forget to include the reason your email recipients should sign up – such as an email newsletter with exclusive content.
4. Tap into influencers
Influencer marketing is one of the most powerful tools for growing email lists quickly and efficiently. Reach out to influencers in your niche and ask them to promote your email list on their channels in exchange for something valuable (e.g., money, product).
5. Host webinars
Webinars are another great way to grow email lists quickly and effectively. Offer attendees access to valuable resources and discounts if they subscribe to your email list during the webinar.
6. Create gated content
Gated content, such as ebooks or webinars, can be used to exchange free value in return for email address captures. Just make sure whatever content you’re gating is valuable to your audience and delivers what you promise it will (no one likes clickbait).
Good luck on your email marketing journey! With the right
strategy and effort, you will reach your business goals in no time. Don’t
forget that email list growth is key – so start using these email marketing
tactics today! You won’t regret it. Happy emailing!!
What is email list growth?
Email list growth is the process of adding new email addresses to your email list. This can be done organically through content marketing and email campaigns, or it can be done through paid advertisements. It’s important to cultivate email list growth in order to reach more potential customers and increase sales.
Does email marketing work for B2B brands?
Yes! Email marketing for B2B brands can be extremely effective. It’s important to focus on email list growth and make sure you’re sending content that is tailored to the needs of your B2B audience.
Additionally, email campaigns should be optimised for mobile devices and include CTA’s (calls-to-action) that lead email recipients to landing pages with offers or valuable content.
Why is email marketing important for ecommerce brands?
Email marketing is a super essential tool for e-commerce brands. It can help to increase sales and conversions. email campaigns are a great way to promote new products, encourage email subscribers to purchase products, and share special offers with your email list.
By focusing on email list growth and crafting effective email campaigns, you can ensure that your ecommerce business is successful.
What should I look for in an email marketing agency?
When looking for email marketing agencies, look for businesses that have experience in email list growth and email campaign optimisation. It’s also important to find an agency that is familiar with email compliance and can craft email campaigns according to best practices. Make sure the email agency you select has a proven track record of successful email campaigns.